Katniss Everdeen, star of the Catching Fire and Hunger Games blockbuster movies, can teach content marketers a thing or two. Successful content marketers need to do more than simply push content out through their various channels. Yes, pushing out high-quality content can lead to some natural (organic) success – to a point. But it takes so much more.
Here’s what Katniss can teach you about your content marketing strategy:
- Consistency. Time and again I’ve talked about the importance of consistency for all aspects of your marketing efforts. Whether it’s in social media, blogging, or physical product offerings, consistency represents one of the arrows in your quiver that can hit the bullseye on your success target. Think about it. Katniss and her crew are always consistent. They bring the same underlying message to the forefront time and again. For her and Peeta, it’s the mockingjay and the hope that symbol offers to the oppressed people of Panem. You need to understand the message you want to send to your audience and then send it again and again in different ways. Consistently engage on social media, publish the best content possible, and always step up to the plate when your client needs a little extra from you. Consistently.
- Relentless focus. Of course, Katniss and her allies are fighting for their lives (literally) and you, well, you as a content marketer are fighting for the life of your business – maybe not as glamorous, and surely not as dangerous and gory. But, it’s important all the same. To win your content marketing battles, you need relentless focus on the end game. What is your ultimate goal in the short term? What about the long term? Don’t let your own version of jabberjays, killer monkeys, and blistering poisonous gas derail you from your plan. By focusing on the end game, you can find solutions and work-arounds for almost any issue that pops up. You’ve just got to be ready and hold your laser focus steady on your goal. Our stars remain focused on their goal, always finding rapid solutions to immediate threats. You would do well to follow their lead.
- Make friends. Although Katniss and Peeta are wary of allying with other tributes in the beginning, they soon realize that this is the only way to survive – if even for a little while. Find some true allies in your niche and stick with them through it all. In our overly digital, technologically augmented world, it can prove difficult to forge real friendships and alliances. Despite this, it’s essential that you do so. Find other content marketers with whom you can share ideas and tactics and whose talents complement your own. Help them freely and generously with their projects by offering advice and experiential anecdotes to them. Those that are worthy of aligning with you will do the same for your projects and campaigns. You’ll spot the turncoats quickly enough and can write them off.
- Loyal and resourceful. Stay loyal to your core target audience…your best clients and friends. Do whatever it takes in the way of customer service to help them overcome any issues or problems they may have. Become their “go to” guy or gal and have some sort of content marketing solution at the ready for any relevant pains they might have. Likewise, if they have a problem that’s unrelated to your niche or beyond the scope of your business, try to point them in the direction of trusted people in your personal network who may be able to help them. Haymitch has built a powerful network of friends and supporters that come to his aid (and by proxy the aid of Peeta and Katniss) when his own resources and ideas fail him. In other words, you’ve got to look beyond your world. Get out of the silo mindset and create an environment that serves your clients in a more holistic way.
Take your content marketing business to a whole new level by internalizing some of the wisdom offered by Katniss, Peeta, Haymitch, Gale, et. al. Who knows? You just may find your content marketing strategy…catching fire!
What do you think about stepping outside of the boundaries of your niche and serving your clients in a more holistic way?