Many of you know that AMF joined with Amy Tippins in January 2014 to form RTL Digital Media. Although we have men on our professional team, RTL is a woman-owned business, operated by women. We just launched our website and one of our first posts was an infographic featuring statistics about female users of social media and why marketers should pay more attention to them.
Today on Google Plus, I happened to notice that one of my friends whom I admire very much, Ann Tran, made the list of 25 Women Ruling Social Media. I saw a summary of the list on Guy Kawasaki’s Holy Kaw website. It’s no surprise that Ann made the number one spot. She has been at the top spot on every “top” social media list I’ve ever seen.
What’s the Big Deal?
As I looked at the names, I saw a number of women I know and some that I don’t, but all of them have made it to powerhouse status when it comes to social media. Browse through the entire list of the top 25 women. These ladies have forged inspiring careers and have done it with grace and poise.
There are plenty of men who rock and rule social media as well. So what’s the big deal?
Well, it’s not surprising that men understand and use the power of the many social media platforms available today. They’ve been making deals and networking for business long before the digital age began. It’s no surprise that men identified the power of social early on and used it to expand their reach and promote their businesses. While women certainly have made strides in both the private and public business sectors, it took a digital revolution to get them to the next level. Social media has given them a space to do what they do best…interact, collaborate, and engage with others. And it’s been very good for the business-minded woman.
I Am Woman. Hear Me Roar Tweet.
Women have a natural knack for crafting eye-catching tweets and posts. They’ve embraced mobile, using their smart phones and tablet devices to access and engage on social media and given visual sites like Pinterest crazy momentum. According to Pew Research Center, 33 percent of women regularly use Pinterest compared to 8 percent of men. That’s just one example of how women have championed the trend toward visually oriented digital spaces. Don’t forget Tumblr and Instagram. Women are fueling the success of image-heavy platforms and sites.
And this is no hen party.
These women are wheeling and dealing, hustling and bustling – making it rain. More than anywhere else, I see women and men interacting on a level playing field on social media. Many have developed thriving virtual businesses using social media’s power to bring expanded awareness to their brands. Women are flying higher than ever before possible, sitting pretty on the wings of social media.
Red Bull Social Media Gives You Wings. Are you flying?
We’d like to hear from both men and women who have used social media for business. What experiences have you had? Do you think social media has been a valuable tool for expanding your business?
Photo credit: group of hens from mypetchicken [dot] com