February 5, 2016

No Fail (Almost) Guide to Hashtag Basics

Hashtags provide a great way to categorize content.

Nowadays, most content marketers and brand ambassadors use Twitter – and the majority of them use hashtags. In social media circles, the term hashtag refers to keywords or word phrases (no spaces) that follow the number or pound symbol in a Tweet. People use hashtags on a variety of other social media platforms, but, for […]

How to Write Tweets that Get Read and Retweeted

rapper 50 cent twitter king

Even after amassing a hefty number of Twitter followers, you’ll still need to engage them in meaningful ways to keep them. Part of that task involves writing easily consumed, retweetable tweets. Even if the linked content totally rocks, a poorly crafted tweet likely won’t get retweeted. For what it’s worth, I’ve compiled some of hot […]

Bundle Up: It’s not just for winter

Robert Caruso - the man behind the social media magic every business needs.

Social media looms large in the world today. It seems almost everyone, young and old, participates in one or more of the popular platforms. Reasons vary, with some tweeting about their products or services, hanging out on Facebook to connect with others personally, and still others utilizing several platforms at once for a companywide marketing […]

Twitter – It’s Not Rocket Science, Y’all

Selfish people end up lonely -- on Twitter.

In an effort to promote their products or services, many freelance writers have jumped on the Twitter bandwagon. Once signed up and ready to go, some find themselves at a loss, regarding what to say, how it all works, and how to gain followers. Beware the Self Centered Tweeter  A significant number of Twitter participants […]

Stories of Social Media Sparkle and Tarnish Coming Soon

Two hating unicorns -- can't we all just get along?

Stay tuned for informative and provocative posts about the paradoxes of the social media phenomenon. What Paradox? The Dream Team will feature articles from their point of view and that of guest contributors that illustrate the paradoxical nature of social media. Social media is both productive and destructive, mindful and mindless, necessary and irrelevant, free […]