October 31, 2014

Self Promotion – Does It Have to Feel Smarmy?

self promotion

A couple of days ago, I had an interesting conversation about self-promotion with Julia Hull, Director of Customer Support for Bundle Post (the greatest social media management and curation software on earth). As I made my morning rounds for clients on Facebook, I saw Julia had posted a question in her status asking friends what […]

What Katniss Everdeen Can Teach Content Marketers

catching fire katniss and peeta

Katniss Everdeen, star of the Catching Fire and Hunger Games blockbuster movies, can teach content marketers a thing or two. Successful content marketers need to do more than simply push content out through their various channels. Yes, pushing out high-quality content can lead to some natural (organic) success – to a point. But it takes […]

Got a Twitter Business Plan? Or Are You Doing It All for the Nookie?

social media cliff jumping

I’m going to jump off of a social media cliff if I see one other businessperson tweeting like an unruly college freshman looking for some (ahem) “attention”. The college kid may be doing it all for the nookie, but as a businessperson you’re tweeting for more than kicks. This is your bread and butter. Do […]

Lights Camera Traffic – Using Video in Your Content Marketing Mix

Video content marketing is the new darling in the content marketing world. Many high profile businesses, like Coca Cola, have jumped on YouTube and started posting and sharing videos that tell their brand stories. But there’s a problem. Few smaller businesses have taken the plunge into video, and those that have don’t do a very […]

Are You Failing at Social Media Management?

social media fail

Well, are you failing at managing your social content and that of other brands you manage? If you’re like many of us who manage several profiles, you probably spend hours curating, organizing, hashtagging, and scheduling content for each profile almost daily. And that doesn’t even include thanking and recognizing all your best engagers with Follow […]

No Fail (Almost) Guide to Hashtag Basics

Hashtags provide a great way to categorize content.

Nowadays, most content marketers and brand ambassadors use Twitter – and the majority of them use hashtags. In social media circles, the term hashtag refers to keywords or word phrases (no spaces) that follow the number or pound symbol in a Tweet. People use hashtags on a variety of other social media platforms, but, for […]

How to Get Started in Content Marketing

content marketing small business

Want to know how to get started in content marketing? What does the phrase “content marketing” really mean? It’s a term that lots of people are bandying around lately. The phrase, content marketing, refers to developing and sharing valuable, relevant content that builds an audience while simultaneously building your business. Original Content Trumps Curation Every […]

How to Listen to Silent Audiences

voyeur

Did you know that a lot of your readers never comment on your articles? But they keep coming back to your site to read your content. These “silent readers” still click ads, they still buy from your affiliate campaigns, and they still care about what you think. Despite a lack of engagement, you’re still a […]

Social Media Engagement for Small Business

social media outsourcing

Some time ago, my good friend, Lisa Buben of Inspire to Thrive, asked me if I’d write a guest post for her site. I accepted, of course, honored that she asked me. It took me way too long – in the interim, Lisa wrote and submitted one of the most popular posts on FWD about […]