October 22, 2014

Build Your Brand Like a Boss — For Freelance Writers

MissMe Jeans

Freelance writers need to build their personal brands. Whether you’re a freelance journalist, copywriter, editor, or candlestick maker, you and your products represent a brand – your brand. What brand of running shoe do you prefer? I like Nike. My favorite coffee? Starbucks. Favorite jeans? MissMe. Favorite computers? Apple (of course). You may recognize Nike, […]

5 Things Dr. Dre Can Teach Freelancers About Personal Branding

Dr. Dre - keepin' it real and living the brand.

What is a personal brand? A personal brand represents an intangible business asset that influences how current and potential customers perceive your business and products or services – simply speaking, it’s public perception of you and your business. The image you project on social media profiles, personal and professional websites, and just about anything out […]