July 26, 2014

Is Your Content Marketing Me Focused or We Focused?

Lone Survivor

Is your content marketing me-focused or we-focused? If you find your content marketing efforts failing to meet your expectations, the answer to that question may help you understand why. I came across an article by Inc.com contributor, Jeff Haden, which explains why me-focused content pushes readers away while we-focused content pulls them in. After seeing […]