November 1, 2014

How to Be the King (or Queen) of Headlines

Lego king of headlines

I’ve written about how to write great headlines in the past, but haven’t shared any of my journalist secrets in quite some time. Increasingly, traditional journalists are turning to content marketing careers and the change fits them perfectly. Writing headlines for brands is a bit different than writing for straight news. I suppose it approaches […]

Writers, Journalists, Bloggers, and Racecar Drivers – Oh My

HerHighway and KIA Motors

Writers, journalists, bloggers, social media experts, technology chicks, racecar drivers and more – the list of amazing women participating in the HerHighway Drive Breast Cancer Awareness event goes on and on. As a health care journalist and cancer survivor, I’m fortunate to have the honor of participating in this unique coast-to-coast event, which begins September […]

Blowing the Beat: More Secrets of Pro Journalists Revealed

Yours truly conducting a remote interview with 2 radio shock jocks.

Oops! They did it again…more writing secrets revealed by FWD Dream Team Part II Why would you care about the techniques and activities professional news journalists go through to write news pieces? An ambitious freelance writer wants to move into discomfort with his or her craft. Stretching your writing muscles will help you grow your […]