February 5, 2016

Got a Twitter Business Plan? Or Are You Doing It All for the Nookie?

social media cliff jumping

I’m going to jump off of a social media cliff if I see one other businessperson tweeting like an unruly college freshman looking for some (ahem) “attention”. The college kid may be doing it all for the nookie, but as a businessperson you’re tweeting for more than kicks. This is your bread and butter. Do […]

Bundle Up: It’s not just for winter

Robert Caruso - the man behind the social media magic every business needs.

Social media looms large in the world today. It seems almost everyone, young and old, participates in one or more of the popular platforms. Reasons vary, with some tweeting about their products or services, hanging out on Facebook to connect with others personally, and still others utilizing several platforms at once for a companywide marketing […]

Stories of Social Media Sparkle and Tarnish Coming Soon

Two hating unicorns -- can't we all just get along?

Stay tuned for informative and provocative posts about the paradoxes of the social media phenomenon. What Paradox? The Dream Team will feature articles from their point of view and that of guest contributors that illustrate the paradoxical nature of social media. Social media is both productive and destructive, mindful and mindless, necessary and irrelevant, free […]