May 23, 2013

No Fail (Almost) Guide to Hashtag Basics

Hashtags provide a great way to categorize content.

Nowadays, most content marketers and brand ambassadors use Twitter – and the majority of them use hashtags. In social media circles, the term hashtag refers to keywords or word phrases (no spaces) that follow the number or pound symbol in a Tweet. People use hashtags on a variety of other social media platforms, but, for [...]

How to Get Started in Content Marketing

content marketing small business

Want to know how to get started in content marketing? What does the phrase “content marketing” really mean? It’s a term that lots of people are bandying around lately. The phrase, content marketing, refers to developing and sharing valuable, relevant content that builds an audience while simultaneously building your business. Original Content Trumps Curation Every [...]

Writing a White Paper: 5 Techniques to Reach Your Target Audience

white papers

Have you ever read a document that was informative like a magazine article, but convincing like an advertisement?  Chances are you read a white paper.  Many people aren’t familiar with the term white paper but a white paper represents an important marketing tool for all types of businesses. A white paper informs the reader of [...]