September 17, 2014

Create a Stellar Google Plus Business Page in a Snap

social media for business

All business owners, including freelance writers, need to learn how to create a Google plus business page to promote their services. Here’s why: with the increasing popularity of digital business and communication, the global business community has utilized the power and reaped the benefits associated with the Internet and its worldwide reach.  As more individuals […]

Build Your Brand From Your Mom Experience

the simple mom podcast

Editor’s Note: Since May is the month of moms, we decided to feature a post especially for mom freelancers. In June, the month of dads, we’ll give papas equal time with a feature of their own. Perhaps you are a new mom. You used to work for someone else and now you think you might […]

Build Your Brand Like a Boss — For Freelance Writers

MissMe Jeans

Freelance writers need to build their personal brands. Whether you’re a freelance journalist, copywriter, editor, or candlestick maker, you and your products represent a brand – your brand. What brand of running shoe do you prefer? I like Nike. My favorite coffee? Starbucks. Favorite jeans? MissMe. Favorite computers? Apple (of course). You may recognize Nike, […]

Social Media Engagement – Work it like you mean it

Work it like a pro to build your memorable brand.

Let’s face it. Barring any sudden zombie apocalypse, social media is here to stay. It has earned a solid place in our cultural and digital world – a ubiquitous personal branding tool that will work wonders for anyone willing to work it and work it hard. If you want to enjoy the thrill of rising […]

Freelance Writers: Succeed in the Freelance World by Creating a Memorable Personal Brand

Don't just stand out -- be memorable.

I’ve been an online marketing expert for over a decade, and one of the main forms of online marketing that I’ve practiced involves blogger outreach. Usually, I write articles as part of marketing campaigns. I am a good writer, yet I’ve been successful not because of my writing ability, but because of my business sense […]

5 Things Dr. Dre Can Teach Freelancers About Personal Branding

Dr. Dre - keepin' it real and living the brand.

What is a personal brand? A personal brand represents an intangible business asset that influences how current and potential customers perceive your business and products or services – simply speaking, it’s public perception of you and your business. The image you project on social media profiles, personal and professional websites, and just about anything out […]