In our December 31 story about 2012 SEO trends, I talked about the seven SEO practices to watch for and implement in 2012. All of these practices remain highly relevant for those working to increase traffic levels to their websites. But one in particular has received a considerable amount of buzz lately: social media sharing and engagement.
Sharing is Golden – Literally
Mom spoke the truth when she uttered her mantra, “Sharing is golden. Share your Barbies with your cousin, or else!” OK, so I didn’t want to share my Barbie® dolls with that little brat, but I’ve changed and so should you. Way back in February 2011, Google made an announcement implying that social sharing would take on a more important role in how people find information and, consequently, your website.
If you want to drive more traffic to your site as well as tout your site’s high Google page rank, you need to share your content as well as others’ content that you find helpful, interesting, or just plain cool.
The Usual Suspects
Where do you share this content that will have cyber-groupies banging on your virtual door for more? Everywhere. Share on Facebook, Twitter, Google+, and popular social bookmarking sites like Digg and StumbleUpon. Reports abound about the traffic driving benefits of the new social media star, Pinterest. Pinterest allows you to share (bookmark) an interesting story or website by pinning a graphic associated with it to a pinboard of your choosing, associated with your account. People can click on the image to see the content associated with it on the originating website.
Web Surfing? So Generation Lame
People don’t surf the web for information with the frequency and intensity they did five, or even two, years ago. Instead, they browse social networks and find the information and content they need by perusing relevant shares by others. Think about it. You design your social network around your personal interests and needs. If pneumatic conveyance systems don’t interest you, you probably won’t follow a group of engineers who design these industrial transport mechanisms. Perhaps your interest lies in photography. You’ll likely follow and engage with photographers and related creative professionals.
Play the Game or Go Home
The basic SEO practices that involve getting quality linkbacks and using targeted keywords in your site framework and within your content continue to remain critical for website SEO. But social sharing optimization (SSO) has emerged as a significant component of the overall SEO picture. Share innovative and high quality content that offers high value to readers. Learn about copywriting techniques that compel your social network followers to click on your tweet, or G+ share to read, comment, and re-share.
SEO will you take Social Media as your Google-ly wedded spouse? I do.
Social media and SEO put a ring on it – they got married. The game has some new rules added to the old ones. The two have become one. Invite them both to your website and into your badassery filled content. They’ll return the favor by inviting you to rise in the ranks with them.
Now share with us! How has social media sharing impacted traffic to your site?
Image credits: glamour dot com, Royal Wedding – UK The Guardian