Even after amassing a hefty number of Twitter followers, you’ll still need to engage them in meaningful ways to keep them. Part of that task involves writing easily consumed, retweetable tweets. Even if the linked content totally rocks, a poorly crafted tweet likely won’t get retweeted. For what it’s worth, I’ve compiled some of hot tips for taking full advantage of the Twitter platform and enchanting your followers.
Like a Sassy Skirt – Short and Sexy
Keep your shirts on, people — we aren’t advocating “adult-only” tweets. We want you to gently tease readers with your tweet. In other words, intrigue followers with a juicy, but brief, tidbit in the message; those with any sense of curiosity will feel they simply must click the link to see what it’s all about.
Even though you’ve got a whopping 140 characters to compose a sparkling, engaging tweet, try not to max out this space allowance.
Why? To leave room for others to add their own fabulous comment to your message when retweeting, of course.
When creating an original tweet, keep your message to a total of 120 characters or less. I know, it’s sometimes challenging to include all you’d like to say about a link in such a short space. But with practice, you’ll get the hang of it.
On the other hand, don’t tweet a link with a one word message, or worse, none at all. It violates Twitter etiquette in my view and in the view of many other social media enthusiasts. It’s like asking for a charitable donation without giving any details about the organization or cause. #fail
Do a Little Pre-Tweet Sleuthing
Tweet your sexiest content when your followers are there to see it. Use one of several free or paid Twitter community analysis tools to get the scoop on their habits.
My team and I haven’t checked out any of the paid services yet, but plan to do so next quarter. I’ve heard great things about SocialFlow, which will set you back about $100 smackers a month. It sounds like a lot of money, especially if you aren’t sure if it’ll bring any real value to your business, but some enthusiasts claim the service’s flagship features can increase clicks by over 50 percent. If this is a typical result of using the service, it’s probably worth the dough.
Make a Message-Link-Message Sandwich
A message-link-message sandwich will get more orders (reads and retweets) at the drive-through (your followers’ Twitter feed stream).
Think about it.
The message represents the bread in the sandwich and the link is the meat (or the soy-based patty for you vegetarians). Would you eat a sandwich that had one slice of bread with the meat left to dangle beneath it, or lay naked and unadorned on the top of it?
Maybe, but probably not.
So put your link in between parts of the message accompanying it in a tweet.
Hootsuite and other similar platforms, as well as link sharing apps for use on blogs and websites, automatically place links at the end of tweets. It only takes a few seconds of scanning a Twitter feed to see that, even when manually crafting a tweet, people usually place the link at the end right before any hashtags.
I’m guilty of violating this rule, ad nauseum, as well. I get in such a rush, I frequently don’t take the time to reorganize the tweet to engage my followers more effectively. #noexcuses #doasIsay
But, I’m going to change my ways. From now on, I’ll serve up the perfect tweet sandwiches to my followers when cooking up original messages (excludes any RTs of tweets originating outside of my tweet kitchen).
Don’t Tweet in Vain
Whether tweeting your own links or sharing content from another edgy, popular site, don’t tweet the exact headline associated with the story. Instead, customize it to target your particular followers, or a certain group within your community. Building strong, loyal relationships takes time and effort.
If your followers aren’t worth your time and effort, it will show in your tweets. Your social media relationships will never grow past the meet and greet stage. Really think about how to engage your readers. Ask a question, reword original post titles, relate the content link to a controversial topic or hot current event.
If you can’t find an angle to the content that your readers will see as meaningful, don’t tweet it.
Trust your followers. Nurture and engage them with your tweets. They’ll love you for it.
Image credit: Vibe Magazine (vibe dot com)