February 10, 2016

How to Use Onomatopoeia in Content Marketing and Elsewhere

What Does the Fox Say? 

fox onomatopoeia fox videoWhat is onomatopoeia? According to the vocabulary.com website, the term, onomatopoeia, refers to a very specific process of word making: an attempt to capture the sound of something in words. Frequently, people get onomatopoeia mixed up with interjections. Interjections belong to the group known as the eight parts of speech. They’re characterized by a sudden outburst of emotion like “wow” or “ouch”. Onomatopoeias attempt to reproduce the quality of a sound using words: bang, swoosh, thud, clunk, buzz, wham, blub, glop, slurp.


Using Onomatopoeia in Content Marketing

You can use onomatopoeia in content marketing to add oomph to sales copy. Think about it. You could talk about how much passive income people will make using your affiliate program and emphasize it by using the word, ca-ching, to denote cash flowing into their accounts.

If you’re a web developer, you could use the word “rev” or “zoom” in your sales copy: My coding and web development expertise will make your website zoom past all the others in your niche. Get your website revved up today by giving me a call!

Examples of Onomatopoeia

  • The dog tends to bark when strangers come to the door.
  • The vixen’s stilettos clacked on the tile floor.
  • Please cover your mouth if you’re going to cough.
  • Juan gargled Listerine and then threw up.
  • That cat is going to keep meowing until you feed it.
  • The cow mooed at the little boy, making him scream.
  • The duck quacked when I threw him some breadcrumbs.
  • Demi Moore has a sexy, raspy voice.
  • Gentlemen, your engines revved before I said, “Go!”
  • The bird tweeted and Twitter copied that sound without permission.
  • The rock whizzed through the air and hit the giant in the forehead.
  • My car zoomed past the other ladies heading to the shoe sale.
  • The fish went blub when he was out of water.
  • The paintball splattered against the principal’s hard head.
  • All that jewelry will jangle during the church service.
  • Her cellphone buzzed during the black tie affair, causing heads to turn (and not in a good way).
  • The sword went swoosh as Ned Stark swung it through the air.

For more ideas, you can check out this onomatopoeia word list. Or, you could watch this amazing video about what the fox says. Although it’s not meant to teach onomatopoeia, these two young men do a great job of getting the point across. Afterward, comment and let me know what you think the fox says. By the way, this video is my new favorite…I know I’m weird, but that’s part of what makes me sparkle.

Have you used onomatopoeia in your content marketing or in other copy? Share it with us. We love hearing about your creative sparkle! 

About Samantha Gluck

Not only am I the chief editor of this multi-author online magazine, I'm a content creator and social media marketing strategist with a background in journalism, finance, & healthcare. I began my content marketing agency, All Media Freelance, LLC, in 2010 and lead a well-rounded, talented team of multi-channel content strategists and niche writers. I've developed and managed print and digital content projects for health care, fitness, financial services, mental health, non-profit, and automotive publishers, as well as for biotechnology brands.


  1. Samatha, I LOVE this one! And the tune is awesome. I really like it , great way to start the day with this tune. The fox sure has a lot to say! I try to add this in some product desciptions like stay cool in this top and look feminine in these pants. I will have to come back to this post before writing my next blog post to add some wow words into my copy.
    Lisa recently posted..Hashtag Plugin to Increase Blog Visibility and Attract FollowersMy Profile

    • Hi Lisa,

      I’m so glad you liked the post. I think onomatopoeia can help sales copy have the extra oomph it needs to get attention. You don’t want to use too much, but it can make your copy stand out from all the rest out there. Know what I mean? For instance, around Valentine’s Day, you could say (about some pink Crocs) – “These petal pink crocs will make any girl’s heart go thump.” – where “thump” is the onomatopoeia. I’m also delighted that you enjoyed the “foxy” video. LOL! I’ve got a strange sense of humor, sometimes. xo

  2. I LOVED the video! I was feeling kind of wonky this morning and the catchy music perked me up. ;)

    I’m the social media chair for our local animal shelter and will use an onomatopoeia in my content writing for their social media networks.

    As far as, “What does the fox say?” I think the fox says, “Wowwowow.” Or how about, “RrrwowRrrwow.” :)
    Amandah recently posted..Comment on 4 Tips to Boost Your Content Quality by How to Navigate the Content Marketing World – Savvy-WriterMy Profile

    • Hi Amandah,

      Haha! I’m SO giddy that you liked the video! I found it amazingly clever and it just brightened my week. My kids love it and so does the Dragonslayer. LOL. I think adding onomatopoeia to the animal shelter copy would make it fab!

      That’s as good a guess as any about what the fox says…I’m thinking…archf, archf, archf.

      Thanks for stopping by.

  3. Hi Samantha,

    “The bird tweeted and Twitter copied that sound without permission” ~ That’s smart! ;) Hope birds won’t sue Twitter over it.

    Very interesting indeed! Ah… I’m fond of using interjections, but had no idea about onomatopoeia ;) I mean, I’ve seen some uses and rarely used in my statements, but didn’t know it’s onomatopoeia.

    You have made a great point with such fabulous examples on how we can integrate ‘em into our writing. Well, I’m not just talking about sales copies though. We can extend the usage, eh? :)

    However, I jus’ have one question for you Samantha ~ What does the ox say? :D

    You have a fantabulous week there!

    Mayura recently posted..Sharing on Google+ Made Automated in BloggerMy Profile

    • Hi Mayura,

      Thank you so much for visiting and sharing your thoughts. It’s always an honor to see your photo in my comments. I’m glad you liked my little play on words with Twitter. LOL. You can extend the usage to anything you like! It can only enhance it and add to the creative feel of your writing. Hmmm…the ox? I think it says “maroomph, maroomph”! You have a wonderful week in your world, sweet Mayura. xo

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