I’ve written about how to write great headlines in the past, but haven’t shared any of my journalist secrets in quite some time. Increasingly, traditional journalists are turning to content marketing careers and the change fits them perfectly. Writing headlines for brands is a bit different than writing for straight news. I suppose it approaches the way a journalist might craft a headline for a feature story.
I found this awesome infographic on MASHbout and wanted to share it with you because I think it sums up the advice I would give on writing awesome headlines. The only thing is, the folks at MASHbout do it with a snazzy graphic. Much more fun than a list of text-laden tips. Don’t you think? And…it’s aptly named, How to be the KING of HEADLINES!
Lego king image courtesy of morguefile [dot] com