February 11, 2016

How to Be the King (or Queen) of Headlines

Lego king of headlinesI’ve written about how to write great headlines in the past, but haven’t shared any of my journalist secrets in quite some time. Increasingly, traditional journalists are turning to content marketing careers and the change fits them perfectly. Writing headlines for brands is a bit different than writing for straight news. I suppose it approaches the way a journalist might craft a headline for a feature story.

I found this awesome infographic on MASHbout and wanted to share it with you because I think it sums up the advice I would give on writing awesome headlines. The only thing is, the folks at MASHbout do it with a snazzy graphic. Much more fun than a list of text-laden tips. Don’t you think? And…it’s aptly named, How to be the KING of HEADLINES!

How to write great headlines


Lego king image courtesy of morguefile [dot] com

About Samantha Gluck

Not only am I the chief editor of this multi-author online magazine, I'm a content creator and social media marketing strategist with a background in journalism, finance, & healthcare. I began my content marketing agency, All Media Freelance, LLC, in 2010 and lead a well-rounded, talented team of multi-channel content strategists and niche writers. I've developed and managed print and digital content projects for health care, fitness, financial services, mental health, non-profit, and automotive publishers, as well as for biotechnology brands.


  1. Love ‘em Samantha :) List style posts rock! People buy in to big numbers more times than not. Get clear on the purpose of your list, deliver on your headline and you’ll find the “successful headline groove” all bloggers crave.

    Also, see what works and keep using it. Just add a twist here and there to arouse curiosity. Simple, timeless tips.

    Tweeted through Triberr!
    Ryan Biddulph recently posted..5 Tips to Turn Desperation into Confident Online Money MakingMy Profile

    • Hi Ryan,

      Thanks for stopping by! You’re right, lists seems to resonate with a lot of folks out there, bloggers and many non-bloggers alike. When I wrote for the Houston Chronicle, I wasn’t allowed to get creative with the headlines. I didn’t write straight news, but wrote small business how to and help articles. Even so, they were very strict about what you could and couldn’t say in the headlines. I got more creative as I began writing features for magazines, etc. That’s where I really began to get some great practice writing attention-grabbing headline and sub-headers.

  2. Hi Samantha,

    Great infographic! It really gets the point across, even though this is something that I am well aware of. If you look at the most successful publishers on the net, they usually have top-notch titles that force us to click on them, so it is back to the drawing board to create better titles.
    Amiti recently posted..Albert Einstein would Thrive at Publishing ContentMy Profile

    • Hi Amiti,

      Thanks for your kind words and for taking the time to comment. I LOVE the title of your latest post on Albert Einstein and publishing. I’m definitely going to have to check that one out! ~Samantha

  3. Love the graphic! It certainly requires a lot of practice for non journalists or professional writers but it’s always good to just think of yourself as the reader and ask yourself if you would honestly want to read what you write! I sometimes start with one title and then end up with something else depending on the post’s conclusion. :)

    • Hi Magda,

      I’m so glad you liked it! I LOVE coming up with headlines and subheaders. It’s one of my favorite parts of writing. I do the same thing you do, Magda. I’ll start with one title and change it, sometimes, after I finish the article.

      By the way, I got your email and agree, but have been way too busy to address it properly. Will try to do so soon.

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