Cranking out endless three hundred word SEO articles may be affording you enough profit to pay your bills. But is it doing harm to your writing style, your voice and ultimately your longevity as a writer?
Let’s look at SEO articles through a couple of lenses and try to draw some conclusions. Let’s compare an SEO article to a book report, and to a report done in a technical writing style.
The SEO article, by nature of it’s desired outcome must include specific keywords, or keyword density related to the topic. Much like the theme of a book report must refer to the book. And again, the technical writing formatted report must specifically cover the topic at hand. With both of these, you have very little leeway to personalize the content. It has to fit the subject, period.
With both specific writing assignments there is no room for editorializing or for bringing out certain segments of the article for wider appeal. Get the topic, the word count and the due date and you are left to filling in the blanks. Repetition, repetition, repetition. The kind of repetition that your subconscious mind thrives on in learning a skill. And then becomes the dominant actions when completing a like task.
As writers we struggle to become known in the freelance market, and to then secure repeat clients and assignments. If you are known as a writer that can crank out SEO material, are you the writer a client would want for a ghostwriting assignment? Or for a story about the history of a family, or an organization? Or even a how-to piece?
If you’re used to writing highly gleaned, topic specific pieces, a how-to assignment will probably be so dry the reader will lose interest long before they learn the how-to you’re trying to show.
There are humor writers, mystery writers, non-fiction writers and novelists. To compete in their market they must have a voice, and a salable product. To write in the strict ‘three keywords in the opening and closing paragraphs’ and fill in the rest provides a needed service. But it will never provide a personalized product containing the voice, and passion the author intended.