I’ve been an online marketing expert for over a decade, and one of the main forms of online marketing that I’ve practiced involves blogger outreach. Usually, I write articles as part of marketing campaigns. I am a good writer, yet I’ve been successful not because of my writing ability, but because of my business sense and ability to gain clients. Writing is a business: Become half as good at business as you are at writing and you’ll get paid much better than you do now.
Plenty of writers are great at writing, but aren’t good at figuring out how to get paid to do it. In a profession where your name (or pen name) literally represents your brand, you need to have the ability to sell yourself to people who will pay you to write. That’s why I’m sharing how to use memorability to create a positive personal brand and get more quality clients:
How is being memorable different from standing out? Standing out is something you do over time, something you build. Being memorable is something you do in a single moment that people carry with them and think of when they least expect it. Making yourself, and what you have to offer, memorable means different things in different contexts, but it’s always critical to your personal branding efforts.
Within the office
Whether you work as an employee or a contractor, making yourself memorable in the office setting means that your co-workers or boss will think of you first when a new project comes up. If you build your personal brand within the office, that means you get more taps on the shoulder for projects that fit within your brand, meaning you get to do more of what you love, which further gives you greater opportunities to grow and become more skilled in that area.
With potential clients
When you attend a writers’ conference, even if you are speaking, there is so much going on and so many people there, that being memorable takes on even greater importance. Being memorable is even more important than what you say because the value of the conferences lies in the connections you make. When you go home with dozens of business cards, how do you decide who to contact? Why would someone want to contact you? Figuring out how to be memorable at a conference will increase the power of your personal brand — tenfold.
On the Internet
Finally, the architecture of the Internet allows for fast browsing and jumping around. Every day brings a possibility of reading and seeing hundreds of different voices or content providers, and writers frequently get hired via the Internet these days without ever meeting their employer or client face-to-face. Being memorable when you only have a few seconds is of the utmost importance for shaping your personal brand.
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