All business owners, including freelance writers, need to learn how to create a Google plus business page to promote their services. Here’s why: with the increasing popularity of digital business and communication, the global business community has utilized the power and reaped the benefits associated with the Internet and its worldwide reach. As more individuals flock to social media networks for their personal reasons, businesses, both large and small, have forged a presence on the popular social media sites as well.
Social media networks have become one of the major ways small businesses and corporations promote their goods and build brand awareness. Using the recently developed Google+ (G+) platform, companies can create branded business pages that will help spread their website content, digital brands, and services. Social media networks, like Google+, provide a free tool for marketing and advertising and offer many advantages over traditional methods.
It’s simple to create a professional, branded Google+ business page. You can sign up in a snap and start designing your page right away. I advise that you create a test page first to get comfortable with navigating around the G+ platform. Once you know your way around, you’ll have the know-how to create a business page that will showcase your business, promote your brand, and allow you to make full use of G+ and its features.
Create a Polished, Attractive G+ Business Page
- Create your general Google account. If you have several team members who will need access to the page, come up with an email address that they all can use to access and manage the page. If you already have a Gmail account, don’t use it – you wouldn’t want team members to have access to all of your personal email. Simply create a new Gmail account especially for accessing the business page.
- Begin to build your page. When prompted, select a category that best describes your business and industry. Customize your profile. Here you will describe your business and upload a profile photo – usually, but not always, your business logo. Since your page represents your business brand, make certain to review all content for errors and style. You want to present the best image possible to clients and prospects that come across the page. This gives you an opportunity to give a great first impression and build a positive brand image.
- Promote your G+ business page. Update the page daily with fresh, relevant content from your business websites and other sites around the Internet. Tweet about your new G+ business page; add a post about it on your Facebook fan page and on LinkedIn. Add a G+ button to your business website to make it easy for people to find and connect with you there. Ask followers and fan any other social media platforms to check it out and engage with you there.
- Add the G+ badge to your company website. This adds a +1 button to content on the site, allowing for easy sharing. That way, readers and subscribers can share any content they like on your site with their own circles on G+ simply by pressing the +1 button. The more people share your content on their own G+ streams, the quicker public awareness of your brand will grow.
Whether you own a corporation or a small, one-man shop, you must take the time to learn how to create an effective G+ business page. Having a well designed, branded G+ business page gives you the opportunity to reach a larger audience and increase public awareness of your products and services and help you stand out from the crowd. A recent post on Sean Clark’s Insights for Business website indicates Google+ is critical to your search rankings.
Social media, in general, is here to stay and provides an incredibly effective marketing tool for businesses to build an Internet presence with a much larger reach than ever before. If you haven’t embraced the power of social media for your business, you’re already a step behind the competition.
Sparkle with us: Do you have a G+ branded business page? Tell us about it.
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