June 19, 2013

No Fail (Almost) Guide to Hashtag Basics

Hashtags provide a great way to categorize content.

Nowadays, most content marketers and brand ambassadors use Twitter – and the majority of them use hashtags. In social media circles, the term hashtag refers to keywords or word phrases (no spaces) that follow the number or pound symbol in a Tweet. People use hashtags on a variety of other social media platforms, but, for [...]

Social Media Engagement for Small Business

social media outsourcing

Some time ago, my good friend, Lisa Buben of Inspire to Thrive, asked me if I’d write a guest post for her site. I accepted, of course, honored that she asked me. It took me way too long – in the interim, Lisa wrote and submitted one of the most popular posts on FWD about [...]

Social Media – What Is It Good For?

scars r sexy freelance writing

What is social media good for — besides acting as a platform for freelance writers and others to promote themselves and their wares? The short answer? A lot. What does “a lot” really mean? Much more than merely reuniting with your high school class or making that ex-BF realize, at long last, that he missed [...]

Social Media Engagement – Work it like you mean it

Work it like a pro to build your memorable brand.

Let’s face it. Barring any sudden zombie apocalypse, social media is here to stay. It has earned a solid place in our cultural and digital world – a ubiquitous personal branding tool that will work wonders for anyone willing to work it and work it hard. If you want to enjoy the thrill of rising [...]

Bundle Up: It’s not just for winter

Robert Caruso - the man behind the social media magic every business needs.

Social media looms large in the world today. It seems almost everyone, young and old, participates in one or more of the popular platforms. Reasons vary, with some tweeting about their products or services, hanging out on Facebook to connect with others personally, and still others utilizing several platforms at once for a companywide marketing [...]

Twitter – It’s Not Rocket Science, Y’all

Selfish people end up lonely -- on Twitter.

In an effort to promote their products or services, many freelance writers have jumped on the Twitter bandwagon. Once signed up and ready to go, some find themselves at a loss, regarding what to say, how it all works, and how to gain followers. Beware the Self Centered Tweeter  A significant number of Twitter participants [...]

Calling All Gurus, Divas & Rock Stars : Social Media Profile Optimization Tips

If you have to put it in your profile, you probably aren't (a rockstar-guru-boss)

Editor’s Note: This article brought to you by The Dream Team in concert — a collaborative effort. Yes, we’re talking to you…all the self-proclaimed gurus, divas, self-styled rock stars populating the twitter feeds, Facebook walls, and other realms of the virtual world.  If those lofty claims-to-fame on your profile represent your personal, or professional, brand—and [...]