July 28, 2014

Bundle Up: It’s not just for winter

Robert Caruso - the man behind the social media magic every business needs.

Social media looms large in the world today. It seems almost everyone, young and old, participates in one or more of the popular platforms. Reasons vary, with some tweeting about their products or services, hanging out on Facebook to connect with others personally, and still others utilizing several platforms at once for a companywide marketing […]

Do Words Flow Through You and Onto the Page?

distance-educationdotorg

  Do your words flow through you, and out onto the page; like the notes flow though a jazz musician and out through their instrument? In essence, do you write with passion and conviction? Ernest Hemingway said this about writing: “There is nothing to writing. All you do is sit down at a typewriter and […]

Freelance Writers – Write Headlines and Leads Like a Pro Journalist

Headlines and leads capture your reader and keep him until the end.

Journalist headline and lead crafting secrets uncovered. The Dream Team talks so your website rocks – Part III Headlines and leads represent two of the most important elements of any news story – or anything, in article format, that you want others to read to the end. Headlines must hook the reader by capturing his […]

How to Banish Time Wasters and Get More Writing Done

Television represents one of the biggest time wasters ever.

Everyone would love to tack on extra hours to each day.  Who couldn’t use a little more time to get assignments done, run errands, or check items off that mile-long To-Do list? No magical formula exists to make your days longer, but strategies that can help you use your time better are abundant.  One of […]

Want to Make Your Copy POP?

What would Michael Jackson do?

Give Your Readers Thriller Copy! It’s after midnight… You’re staring at the blank page on your screen… Your deadline knock-knock! knocking at your door.   What do these words mean?  You’ve read them more than once (or twice) before.  No, it’s not your imagination.  Every tone-deaf sales page sings about the “passion”, “commitment”, and “dedication to […]

Work – Life Balance: Juggling the 5 Balls

Successfully balancing work and life requires flexibility.

Imagine life as a game in which you are juggling five balls in the air. You name them – work, family, health, friends, and spirit – and you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the […]

How to Interview Sources Like a Pro Journalist

First-hand experiences and expert voices add authority to your writing.

Become an interview expert to take your freelance writing career to the next level. As a health care journalist, I tend to think of myself as a current events broker, rather than just a news writer. Think about it – journalists research and investigate important events and decide which ones have enough human interest and […]

In Defense of the Email Interview

Offer to do an email interview and snag George Clooney.

Why professional journalists and hobby bloggers, alike, should reconsider the value of the email interview E-mail interviewing has a bad rap in the freelance writing industry. Many would-be cyber interview sessions get derailed because participants can’t shake the notion that others see the method as amateurish and unreliable, producing inconclusive results. Interviewing sources via e-mail […]

5 Things Dr. Dre Can Teach Freelancers About Personal Branding

Dr. Dre - keepin' it real and living the brand.

What is a personal brand? A personal brand represents an intangible business asset that influences how current and potential customers perceive your business and products or services – simply speaking, it’s public perception of you and your business. The image you project on social media profiles, personal and professional websites, and just about anything out […]

Twitter – It’s Not Rocket Science, Y’all

Selfish people end up lonely -- on Twitter.

In an effort to promote their products or services, many freelance writers have jumped on the Twitter bandwagon. Once signed up and ready to go, some find themselves at a loss, regarding what to say, how it all works, and how to gain followers. Beware the Self Centered Tweeter  A significant number of Twitter participants […]