September 30, 2014

How to Be the King (or Queen) of Headlines

Lego king of headlines

I’ve written about how to write great headlines in the past, but haven’t shared any of my journalist secrets in quite some time. Increasingly, traditional journalists are turning to content marketing careers and the change fits them perfectly. Writing headlines for brands is a bit different than writing for straight news. I suppose it approaches […]

7 Ways Content Marketing Will Breathe Life Into Your Dreams

word of mouth marketing

Content marketing is a word that gets bandied about a lot these days. Traditional marketing continues to fall further out of favor with consumers every day. Content marketers do more than write content…much more. They develop and create customized marketing strategies that capture and hold the attention of potential customers far better than the old […]

What Does the Business Woman Say? Tweet!

Women in social media

Many of you know that AMF joined with Amy Tippins in January 2014 to form RTL Digital Media. Although we have men on our professional team, RTL is a woman-owned business, operated by women. We just launched our website and one of our first posts was an infographic featuring statistics about female users of social […]

US Spends Tons of Green on St. Patrick’s Day

St. Patrick's Day spending in US

Due to my Scotch-Irish heritage [Irish clan - O'Rife; Scottish clans - Graham & Campbell], I felt compelled to discuss  the incredible amounts of money Americans plop down for St. Paddy’s Day. According to Statista, over 36 million Americans have some claim to Irish heritage. That’s approaching seven times the current population of the green […]

Who Else Wants a Spanking for Imbecilic Word Usage?

English teacher and paddle

Here’s a word problem pop quiz: Let’s say you’ve heard a certain fancy-sounding word every so often and even read it in print a couple of times — but…still don’t have a clear understanding of how to properly use it yourself. Should you insert this word into one of your blog posts anyway? [Visualize this […]

What Katniss Everdeen Can Teach Content Marketers

catching fire katniss and peeta

Katniss Everdeen, star of the Catching Fire and Hunger Games blockbuster movies, can teach content marketers a thing or two. Successful content marketers need to do more than simply push content out through their various channels. Yes, pushing out high-quality content can lead to some natural (organic) success – to a point. But it takes […]

The Apostrophe and Stupid – Sometimes They Go Together

grammar girl punctuation

Repeated misuse of the possessive apostrophe in your writing makes you look stupid. OK, if you don’t claim to be a copywriter, journalist, or other professional writer, most people will probably cut you some slack for including an errant apostrophe in your blogs and emails. But proper use of this little placeholder is easy to […]

7 Killer Tools for Journalists and Content Marketers

imind map mindmap tony busan

Journalists and content marketing experts don’t typically spend long hours tied to their desks anymore. They’re on the move, covering events, chatting with thought leaders, and gathering information from the world around them. Then they just go back to their desks or laptops and pound out a stellar story that sets the world on fire […]

How to Use Onomatopoeia in Content Marketing and Elsewhere

onomatopoeia the fox video

What Does the Fox Say?  What is onomatopoeia? According to the vocabulary.com website, the term, onomatopoeia, refers to a very specific process of word making: an attempt to capture the sound of something in words. Frequently, people get onomatopoeia mixed up with interjections. Interjections belong to the group known as the eight parts of speech. […]

Secrets to Writing About an Event Like a Pro Journalist

journalist writing about events

Journalists who write about events need to include facts and other “provable” information in their stories, especially when reporting on something like a sports game, political convention, or other happenings. But depending on the publication and the type of story, writing about an event also includes writing about a feeling or attitude as well as […]