February 13, 2016

Calling All Gurus, Divas & Rock Stars : Social Media Profile Optimization Tips

If you have to put it in your profile, you probably aren't (a rockstar-guru-boss)

Editor’s Note: This article brought to you by The Dream Team in concert — a collaborative effort.

Yes, we’re talking to you…all the self-proclaimed gurus, divas, self-styled rock stars populating the twitter feeds, Facebook walls, and other realms of the virtual world.  If those lofty claims-to-fame on your profile represent your personal, or professional, brand—and they do—ask yourself if you can truly deliver on that claim.

Check yourself before you wreck yourself  

Perhaps many self-dubbed go-to-guys simply need a good copywriter, or a course in copywriting. For others, a reality check may be exactly what the #doctor ordered.  If turning off peers, website viewers, potential clients, and selfless followers sounds like a prudent engagement strategy, then by all means, declare yourself a #SuperStar…just remember, confidence is one thing —   delusions of guru, quite another.  

Not everybody does it…But everybody should 

Social Media profiles act as the bait for potential followers.  Your solid website content and high-demand products and services keep them coming back for another bite, and another, until you really do become the #gotoguy.  Do you want people to hang on your every word…Or, as power-pop legend (and actual rock star) George Michael put it, to want your sex?  Not literally, of course, tsk tsk.  Sexy content. 

Here we are now…Entertain us

We’ve all heard that good writing should show, not tell.  This goes for SM profiles as well.  Take a tweet or Facebook engagement break and review the profiles of known gurus, rock stars, and rising stars in the blogging and Internet business world. Do the profiles and bios of these heavyweights contain any of the braggadocio connoted by words and phrases like guru, rock star, ultimate expert, social media boss, and other such permutations? No. Gurus, like rock stars, hot chicks, and the biggest boss you’ve seen thus far, never need to announce their elite talent and success in this way. People just know it.

Blah Blah Blah 

So swallow that bravado and stop talkin’ that blah blah blah. Hold your head up when you craft your social media profiles and bios. Channel your true inner guru, rockstar, diva, or  Mr. Worldwide. After all the dust settles, you’ll start gaining followers hand over fist.


Photo credit: lipsticking dot com

About Samantha Gluck

Not only am I the chief editor of this multi-author online magazine, I'm a content creator and social media marketing strategist with a background in journalism, finance, & healthcare. I began my content marketing agency, All Media Freelance, LLC, in 2010 and lead a well-rounded, talented team of multi-channel content strategists and niche writers. I've developed and managed print and digital content projects for health care, fitness, financial services, mental health, non-profit, and automotive publishers, as well as for biotechnology brands.


  1. Poignant. Perfect.

  2. Kristi Rocha says:

    I love it! Especially the Know it All article! I love to write but have been on a huge mental block for 13 years now. Can’t quite get into the groove again, but if Hemingway went over and over his stuff, guess I could too and see if that helps! Thanks for telling me!

    • Samantha Gluck says:

      You’re welcome, Kristi! Actually, if you look under the tab Dream Events in the gray menu near the page banner, you’ll see that I’m hosting a webinar about writing, especially for women entrepreneurs. One of the most successful copywriters in the world will teach the course. This guy is big time. His clients include, Martha Stewart, Jaguar Motors (worldwide), Janice Dickinson Modeling Agency, and so many others. Check it out. How often do you get to get schooled by someone who writes for heavyweights like Martha and Jag?


      • Did this event occur yet?

        • Samantha Gluck says:

          Calling all Gurus, Divas & Rock Stars — is not an event. However, this event — will air on October 19th. Those registering for it will also help raise funds for a young man in need of a double lung transplant as FWD will donate 50% of all funds earned from the registration fees.


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