Editor’s Note: This article brought to you by The Dream Team in concert — a collaborative effort.
Yes, we’re talking to you…all the self-proclaimed gurus, divas, self-styled rock stars populating the twitter feeds, Facebook walls, and other realms of the virtual world. If those lofty claims-to-fame on your profile represent your personal, or professional, brand—and they do—ask yourself if you can truly deliver on that claim.
Check yourself before you wreck yourself
Perhaps many self-dubbed go-to-guys simply need a good copywriter, or a course in copywriting. For others, a reality check may be exactly what the #doctor ordered. If turning off peers, website viewers, potential clients, and selfless followers sounds like a prudent engagement strategy, then by all means, declare yourself a #SuperStar…just remember, confidence is one thing — delusions of guru, quite another.
Not everybody does it…But everybody should
Social Media profiles act as the bait for potential followers. Your solid website content and high-demand products and services keep them coming back for another bite, and another, until you really do become the #gotoguy. Do you want people to hang on your every word…Or, as power-pop legend (and actual rock star) George Michael put it, to want your sex? Not literally, of course, tsk tsk. Sexy content.
Here we are now…Entertain us
We’ve all heard that good writing should show, not tell. This goes for SM profiles as well. Take a tweet or Facebook engagement break and review the profiles of known gurus, rock stars, and rising stars in the blogging and Internet business world. Do the profiles and bios of these heavyweights contain any of the braggadocio connoted by words and phrases like guru, rock star, ultimate expert, social media boss, and other such permutations? No. Gurus, like rock stars, hot chicks, and the biggest boss you’ve seen thus far, never need to announce their elite talent and success in this way. People just know it.
Blah Blah Blah
So swallow that bravado and stop talkin’ that blah blah blah. Hold your head up when you craft your social media profiles and bios. Channel your true inner guru, rockstar, diva, or Mr. Worldwide. After all the dust settles, you’ll start gaining followers hand over fist.
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