Are you ready to start blogging and have your freelance writing read around the globe?
Do you have tons of ideas that would fit into your blog, but don’t know which to choose?
Or maybe you want to focus on a particular niche?
Have you been blogging for a while, but feel the need to reconsider the purpose and focus of your blog?
And hear me out.
Why? Well, simply because I’ve pondered a lot about these issues recently and I want to share an easy technique that came to me in the process – a sort of revelation. This technique can help organize your thoughts and put them into context — a technique to help you blog your best and avoid the mess.
Should You Write About Your Passion?
Writing about a very specific passion can restrict your creativity. It has its advantages but it also puts you into a position where inspiration gets elbowed aside, if not completely dispersed when it doesn’t fit to your niche blog. That’s not good for the care and nurturing of a creative mind.
Certainly, if you run an online business, most of the articles and stories on the associated blog will probably focus on your business niche and industry. But, you still need flexibility. This technique will allow you to see more clearly about the best direction for your writing, so that you can evolve.
My Blog Your Best Technique
1. Write down 15-20 topic ideas (or just the title) you want to write about. Allow spontaneity to flow. You may write down ideas like: how to deal with depression; photos from my trip to Paris; ten great sauces for gnocchi; lessons for copywriters from characters of Mad Men; or blogging for teens.
Choose topics that you already know something about. Topics that relate to your passion, your job, or a combination of the two seem to work best. Write down ideas from a wide variety of topic areas. Take care to focus on subject areas where you have some experience and a good idea about the message you want to convey. The ideas you write down don’t need to relate to one another. Write at least 15 ideas; the more you come up with, the better.
2. After you’ve got your topics down, make sure to add a little space between each one. If you prefer, you can do this in a table format. Make the first column larger than the second one and put your topic there. Then label each topic by category in the second column. For example, “how to deal with depression” may fall into the “psychology” or “body and mind health” category, and so forth. Continue in this way until all the topics have a category label and use identical labels for similar themes.
3. When finished, highlight your labels and observe. Which label appears more often? Do you have a 50-50% situation where you have two predominant subjects or is it 80-20% where one category clearly surmounts the other one? Depending on how many topics you came up with in step one, you may even have three or four topics that come to the forefront.
Choosing the Winning Category
If you didn’t get lucky enough to have that one category that clearly stands out, use this relatively easy solution:
Combine the topics for which you have a majority of labels. Can food go with psychology or food and travel? Some foods affect mood and emotions. Travelers usually experience new dishes and foods along the way.
Easy. Lucky. Go!
What if you had language learning and pottery? Those two categories present quite a challenge if you want to combine them. That really makes you feel frustrated, doesn’t it? What do you do? Go with your gut? Create two separate blogs?
- If you have the luxury of time and the necessary energy, then by all means, do create two different blogs. Just make certain that effectively combining the two into one blog won’t work.
- If you have limited time or need to focus your extra energy elsewhere (i.e. family, second job), go with your gut and choose the blog category you feel will work best and that likely has a wider audience. You’ll feel the rewards of a large, engaged audience relatively quickly. This will energize you further and galvanize your efforts.
Share your sparkle: So, are you one of those lucky writers that have one passion, one mission and one target or do you wear many hats? How do you deal with chaos? I am very curious! I would love to hear your views.
Image credits: blog dot hubspot dot com, living dot msn dot com