So, you think you want to write…then, why are you so tongue-tied? Don’t let a momentary lack of inspiration discourage you. If you do, you may as well hang up your writer’s hat now and move on to your next non-starter. Call it writer’s block, brain fog, or something more poetic like awaiting a visit from your muse. Lapses in productivity happen to all writers, the key is to learn how to leverage your lapse…to take that block and turn it into a blog. Just because you suddenly can’t string a sensible sentence together does not mean you can’t write. Success in writing is directly correlated to effectively planning what you intend to write.
Very few writers—almost zero—are capable of sitting down at their computers and crafting seemingly effortless prose. Good writers plan. Hemingway planned. You think the “economy of language” for which “Papa” Hemingway is so admired was achieved in one inspired draft? Not once. Never. Nada. If you’ve read his short short story A Clean Well-Lighted Place, you get the reference. If you haven’t, you should. Hemingway is said to have rewritten the first paragraph over three hundred times, delighting in the elimination of a single comma. A journalist by training, the father of American Modernism used language sparsely. Still, he always managed to deliver more than just the facts. How? It’s simple, really—preliminary planning.
3 Things Writers Need to Know All About Before Writing
- Know your Product, Service, or Idea—What will your product, idea or service do for the receiver? Remember, your blog operates as a product, a service as well as an idea. How will it do so better than any other? How will it be used? Who’s the competition? Why your product over any other? What will it cost? Plan to know ALL there is to know.
- Know your Audience—Who is your target reader? Individuals or Groups? What are their common goals, educational, status or occupational levels? Their wants, needs, fantasies? Plan to know it ALL about all of them.
- Know how to Anticipate—What potential arguments or resistance may come from your audience? In the case of bloggers, this means your readers. What sort of objections might arise? Plan in advance to have rational, logical responses, or answers, to ALL possible questions geared to your specific audience,
Preliminary planning helps ensure that you know all that there is to know about what you are writing….this will help you establish your authority about your product/service/idea. However, more than that, solid preparation will help solidify your authority as a writer. Being a Know-it-All is a good thing when you know what you’re talking about. Would you take advice from someone who didn’t?
Photo Credit: Ernest Hemingway image courtesy of pbs dot org