February 13, 2016

Are Sparkly Content and Eye-Catching Photos the New SEO?

copywriting and seo penguin updatesIf you don’t read much on SEO you may not have heard about the Penguin changes over at Google recently. Google is updating their algorithm to give readers better quality content as they search for information or simply Google it. They want to get rid of web spam and that’s a great thing. Who wants to land on a website just full of links with no information? Not me.

Google has been making changes like this for years, usually updating quarterly, and more recently, monthly and possibly now, even daily.  Many of the changes in the past were called Panda after an employee there with that nickname.

What does that mean for SEO?

It means fewer black hat tactics and more, simple white hat practices. Black hat practices include keyword stuffing (using many keywords on a page) along with buying links and other shady tactics. You would be better off buying blogs these days instead of links. The term white hat SEO refers to what you already know: Content rules. Plain and simple.

What should you be doing?

Creating sparkly content that shines above the rest!

Does this mean SEO jobs may no longer have any relevance in the marketplace? Probably not, because you still need to have someone analyze the websites and blogs for the right type and amount of SEO. You also need to make sure to keep your sitemaps up to date and fix any broken links. An SEO professional can help with that.

But these changes may create a need for more quality copywriters as great content will emerge as the number one goal, like the holy grail, if you hope help your site head to the top of the Google search results.  Every page will need to have sparkly content, not just the homepage of your website.  You’ll need a variety of anchor links, rather than keeping them all the same, and a great copywriter could create quite the variety that would make sense for your blog or website. Google will no longer tolerate multiple duplicate anchor links like those used in black hat SEO practices.

If you sell products on a website this would include every product page and it will take more time to develop and write them.  You can also include videos and info-graphics to make products and pages stand out. Images are becoming more important for website ranking as well, and they do make for great pinning over on Pinterest.

When all the content is complete, you’ll need to share it. Google+ will help your site’s ranking, as will sharing on multiple social networks

Caring is sharing!

So, I believe copywriters and photographers will win big with the new Google Penguin changes.

Is your website ready to take it the next level and rise to the top of the search results when someone searches for information on topics that you have spent time creating and curating?

About Lisa Buben

Lisa Buben began working in the newspaper business at the tender age of 14, starting as a graphic artist and finally a salesperson. She holds a degree in fine arts and is currently taking classes in web design.
Lisa has worked as webmaster and blogger since 2010 for an online business and learns something new every day about the online business world and ways to generate web traffic (or not). She first learned to generate site traffic through blogging. Eventually, she started getting phone calls and emails from friends and acquaintances asking her to help them with their websites. Read more of her work and learn more about Lisa at her blog, Inspire to Thrive.


  1. So true. I just read about Google Penguin. It’s amazing how they update their algorithms without most people knowing about it. I do my best to stay on the latest and greatest from Google and then pass that information onto clients. For example, I’m working with a client who puts a lot of emphasis on SEO, but I do my best to reiterate that quality content, giveaways, and engagement should be the focus.

    I think many people suffer from what I refer to as the ‘Kevin Costner Syndrome,’ “If you build it, they will come.” Meaning: if they build their website and social media sites, customers/readers will follow them. This isn’t true.

    In general, I think it’s important to provide quality content and get to know customers/readers along with networking if you want to grow your web presence.
    Amandah recently posted..Comment on How to Write Your Writer’s Personal Statement in 3 Easy Steps by Amandah BlackwellMy Profile

  2. Amandah – You make a great point with networking. That too can also generate more traffic which in turns helps the SEO and rank factor driving more traffic to the website or blog. I love your quote on the “Kevin Costner Syndrome”. Content is truly king.

  3. Hey Lisa, Thank you for this insight about the recent Google updates, frankly I think that bloggers shouldn’t worry that much about the Google updates. Blogger should what he should do write great content like your post, share on social media and comment on other blogs.

    The reason why I am saying this, is that Google is becoming very wired with their recent updates, they seem or announce something but their attention is little bit different. While Google is trying to fight spammers they get in their way some successful bloggers and businesses.

    Thanks for sharing these tips and advice that would help us to refrain from being spammer at least in Google eyes.
    ICCIEV recently posted..How MyBlogGuest Makes Guest Blogging Easier (Infographic)My Profile

    • Thanks for stopping by and sharing! You’re right about Google’s efforts to fight spam sometimes getting in the way of quality bloggers and eBusinesses through their algorithm changes. So this new update is really great news for writers who hope to build readership and site rank. That said, I think those who totally ignore Google announcements and updates do them at their peril — no matter how great their content is.

      SEO still holds a very powerful place of importance for all of those who hope to draw visitors to their sites — it’s just that Google has recognized what we’ve been saying all along – great content holds the highest importance.

    • Thanks ICCIEV – Yes, I really believe content is #1 but we cannot totally ignore Google updates either as Samantha mentions. Google likes to keep us on our toes. We just don’t have to stress as much over the SEO and focus on content.
      Lisa recently posted..You Can Win That Blog Contest Too – But You Have To Enter!My Profile

  4. Definitely true. Google continues to make changes and will continue. But the bottom line is that they’re always after one thing: unique quality content. So hopefully you’re right and copywriters will soon become mega rock stars. :)
    Andrew Kardon recently posted..Learning, Assemble! What the Avengers Can Teach Us About Our WritingMy Profile

  5. SEO baffles me (among other things) so thank you for this post Lisa!

  6. Great tips! It is quite simple to see if your site was hit by the Penguin update, just check if your traffic went down on 24th of April.I think it is great that Google makes these algorithm updates because it makes life a lot easier for us “white hat” bloggers.We can now concentrate on producing high quality content instead of chasing links.
    Tom recently posted..7 Tips To Make Your Blog More PersonalMy Profile

    • Hi Tom,

      Lisa did a great job with this post and it’s something that (as writers) we’ve known all along and have been repeating ad nauseum – Content IS King. But, like I mentioned in an earlier comment thread, if content is king, then SEO is his queen. It doesn’t mean that we can ignore our white hat practices, but that the sleazy black hat guys will either have to change their ways, hire an experienced seasoned writers (not all writers are created equal ;-)), or get off the grid.

      Thanks for stopping by and taking the time to comment. I’m looking forward to checking out your site.


  7. The design of a blog will solely depend on its niche and purpose.If you want to reel in investors to your company using a blog, then you should make sure that your blog is professional. Otherwise if you want people to like and hang around your blog, you should put not only eye catching designs but also a lot of content that they can divulge into. Thanks for the post!

  8. Hey Lisa,
    Great content, and i think changing the algorithm is the best example of updating and we all have to learn this thing from Google that how to update our blog regularly. Eye catching photo are very important as it help in attracting readers. Good content is always an important factor. Thanks for sharing this post.
    Sudipto recently posted..Best Android Phone Under 5000My Profile


  1. [...] too long – in the interim, Lisa wrote and submitted one of the most popular posts on FWD about SEO and sparkly content. Check it out. She even created a graphic especially for FWD and her [...]

Speak Your Mind


CommentLuv badge