If you don’t read much on SEO you may not have heard about the Penguin changes over at Google recently. Google is updating their algorithm to give readers better quality content as they search for information or simply Google it. They want to get rid of web spam and that’s a great thing. Who wants to land on a website just full of links with no information? Not me.
Google has been making changes like this for years, usually updating quarterly, and more recently, monthly and possibly now, even daily. Many of the changes in the past were called Panda after an employee there with that nickname.
What does that mean for SEO?
It means fewer black hat tactics and more, simple white hat practices. Black hat practices include keyword stuffing (using many keywords on a page) along with buying links and other shady tactics. You would be better off buying blogs these days instead of links. The term white hat SEO refers to what you already know: Content rules. Plain and simple.
What should you be doing?
Creating sparkly content that shines above the rest!
Does this mean SEO jobs may no longer have any relevance in the marketplace? Probably not, because you still need to have someone analyze the websites and blogs for the right type and amount of SEO. You also need to make sure to keep your sitemaps up to date and fix any broken links. An SEO professional can help with that.
But these changes may create a need for more quality copywriters as great content will emerge as the number one goal, like the holy grail, if you hope help your site head to the top of the Google search results. Every page will need to have sparkly content, not just the homepage of your website. You’ll need a variety of anchor links, rather than keeping them all the same, and a great copywriter could create quite the variety that would make sense for your blog or website. Google will no longer tolerate multiple duplicate anchor links like those used in black hat SEO practices.
If you sell products on a website this would include every product page and it will take more time to develop and write them. You can also include videos and info-graphics to make products and pages stand out. Images are becoming more important for website ranking as well, and they do make for great pinning over on Pinterest.
When all the content is complete, you’ll need to share it. Google+ will help your site’s ranking, as will sharing on multiple social networks
Caring is sharing!
So, I believe copywriters and photographers will win big with the new Google Penguin changes.
Is your website ready to take it the next level and rise to the top of the search results when someone searches for information on topics that you have spent time creating and curating?