Do you really believe posting every day will bring more traffic to your website or blog? Think again. If you publish a daily post just for the sake of it, some may not qualify as outstanding or even adequate quality. Some days just don’t have as much traffic as others.
Sunday is one of those light web traffic days.
Traditionally, and not too long ago, all businesses (even most restaurants) closed on Sunday. People treated it as a true day of rest – a respite from the week’s troubles. After sleeping in or attending worship services, families got together for relaxation, food, and fun.
Think about it now.
What if you skipped publishing content on Sundays? What if you published every other day? Maybe you could spend more time writing your articles, editing and polishing them – ending up with a high quality article for your readers. By simply removing the pressure to post for a single day, you might end up with more time to share your work on the social web. You could see better results after a few weeks in the form of increased site traffic.
I found this out accidentally.
I started out posting daily when I first launched my blog in August 2011. Of course it got harder to maintain my daily posting commitment as the months went by: still working full time, maintaining other fancy retail websites, and dealing with nasty tech issues. Oh yes, they do happen, on occasion.
In the midst of these other pressures, I went a few days without posting anything. Lo and behold, the traffic level did not decrease. It actually went UP on the second day.
You can enjoy this surprising phenomenon too.
Yes, it’s true and I was amazed. But don’t just take my word. I also watched a video of Ms. Ileane and she has found the same thing too. She is one smart lady. Use your sabbatical from posting to study the page visit numbers and note the days with higher visits and those with fewer visits.
A pattern will emerge. You’ll begin to learn what works best for your specific niche. The visit patterns kept by your regular readers will become visible too. When you see comments and engagement drop and visits drop, you better have a new post ready and hit that publish button!
Some websites, like Mashable, post several times per day. Don’t forget they employ a paid team that gathers the latest tech and social news on the web. Then their contributors write about it. It’s expected that they post several times a day to cover breaking news in their niche.
Do you have a large staff? Not to worry. Simply post as frequently as your stat patterns show is necessary.
Remember, quality over quantity.
You don’t want visitors coming and never returning due to poor quality, right? If you get in a jam, wait for the quality. The Google Penquin just loves quality content. And you want to feed that penguin correctly now, right?
Share your sparkle: How often to do you post? Would you like to post more, or less? Why do you post the way you do?
Image credit: insideline dot com